In a seller’s market it doesn’t take too much to sell a home as long as both seller and real estate agent are putting their best efforts forward, however when it comes to luxury homes the market is a little different, not so much in the home itself, a luxury home is no different in that it is normally a home that usually costs more due to the fact that is has more lavish features and is larger in size compared to a non-luxury home, but sellers have a smaller pool of buyer’s to sell to.
Sellers must meet the standards of the market through proper preparation and presentation of their homes in order for their luxury home to stand out above and beyond the others. Considering the value of luxury homes, often worth millions of dollars, these homes are substantial investments, and sellers want to make sure the listing is as close to perfection as possible.
How do you list a luxury home to convey thoughts of opulence, lavishness or extravagance?
First, you have to know what exactly you are selling and to whom. Beyond the magnificent architecture of your property are you selling close proximity to a major city, an award-winning school system, the top neighborhood in the area or the best restaurants and shops within walking distance? These are just a few examples. There could be many more that apply to your specific home.
And to whom are you selling? With a luxury home sale, you are not always casting the widest net but trying to appeal to a certain audience.
Price matters. Pricing a luxury home can be difficult because there are less comparable homes to reference, and each luxury home tends to have unique features that only some buyers will value. Pricing the home correctly is one of the biggest reasons to hire an agent familiar with luxury properties.
Marketing tactics, whether it is marketing through MLS, on Facebook or Pinterest – people love looking at luxury properties. In addition to pricing a home, a reputable Realtor will have a number of marketing options for your luxury home.
Just as much effort should be placed offline as well. With luxury homes perception is everything. There should be additional money invested in marketing material when marketing a high-end home. Brochures should be of the high-end glossy variety.
These marketing materials require photos and not just any photos, but high-quality professional photos and video. A luxury home need be portrayed in only the best way in order to attract buyer attention. Once the buyers take notice of the video and photos of a home they are more likely to want to come and visit in person thus increasing foot traffic which in turn means there will also a greater chance of getting one or more offers on the home.
If you keep these tips in mind when selling your luxury property, prospective buyers won’t be able to stay away.